June 19, 2022

How to select a 3D architectonic rendering creation agency on its portfolio?


The 3D rendering creative agency helps architects and interior designers to present and win presentations with excellent visuals. However, not all 3D providers offer the same level of services. Their errors can occur and result in a quality of rendering much lower than what the client expected. Sometimes the colors are not correct, the scale is not in proportion or the overall rendering is rough and therefore does not do the design justice.

Rendering, or even render, is a realistic image that is obtained following three-dimensional modeling with the use of graphics programs. We usually talk about photorealistic renderings precisely because they simulate a reality that does not yet exist but which is populated by people, buildings and entire contexts.

Of course, any 3D rendering agency will promise to deliver stunning quality and showcase the concept in all its glory. None will say, “Well, you know, we’re still struggling with V-Ray, but we can’t wait to give it a try.” What do you think? »

Rendering is a technique of visualization of a 3D model and allows a quality representation of an object or an architecture (designed or surveyed) and allows the client to have an almost real image of the final result that he will obtain with his project.

It therefore allows those who are inexperienced or have little imagination to preview their project, and thus have the possibility of modifying and personalizing it with the finishes they prefer.

Rendering can be internal and external and can be used in the case of Renovation, New Construction, but also for interior furnishings.

Today, thanks to internal and external renderings and 3D modeling, you can have a realistic idea of the project.

Architecture and projects are no longer simple drawings on paper but are real models that we can see from multiple angles and that we can customize quickly.

This technique, thanks to the ease and immediacy of viewing, has made it possible to bring the user closer to the project and to make him participate more in the design phase.

Until a few years ago this technique was limited to the most complex and important projects, because the costs were very high, it is rapidly spreading to other types of projects as well.

How to make the right choice in such conditions?

Trial and failure: relying on intuition and accepting that a certain amount of error is inevitable on the path to success.
Review the company’s portfolio before initiating contact. Analyze the quality of the visuals that the 3D rendering creation agency has already made and contact only those who meet all your expectations.
The second option seems cheaper and more reliable. But how to correctly analyze a 3D rendering?

It’s something you can learn in 5 minutes. All you have to do is read these 5 simple criteria and use them every time you look at the portfolio of a 3D visual creation studio.


5 criteria to understand the rendering quality of a 3D rendering creation agency

Now imagine that you have opened the Portfolio page of a 3D designer. The first look at the renders doesn’t immediately make you scream in horror, you then proceed to further analysis.

#1. To choose a 3D rendering design agency, observe the daylight which must be neutral

Sometimes you see that the 3D visual looks cold and lifeless. Everything is in its place, but the objects have a bluish tint and the general impression is unpleasant. Watch out for this unfavorable detail when choosing a 3D rendering design agency.


This happens when the camera balance and V-Ray settings (rendering plugin for 3D Max) are disabled. Daylight should be neutral – like in the 3D image above. The beams of light streaming through the window are pure white, without a hint of blue. As a result, the interior is bathed in sunlight, lively and welcoming.


#2. The night lighting of a 3D rendering should be cold, and the proportionate artificial light

When the 3D artist does not follow this rule, 3D objects appear abnormally yellow. For the same reason, the landscape near the window seems surreal and lifeless. Now, if the night light entering the room is a cool blue, the 3D rendering is beautiful, cohesive and the colors – flattering.

To create a pleasant night environment, 3D artists should use Vray night HDRI mode instead of VraySky, and adjust the Vray Light settings. Watch this video made from a multitude of 3D visuals. Penumbra light interacts with the warm light in the room. The general atmosphere is cozy and the interior decor is harmonious.

The ability to adjust the light on 3D Max is a mark of quality to consider when evaluating a 3D rendering agency. Because it can kill or create the image!


#3. A 3D rendering design agency always creates light from a well-defined source

3D rendering creation agency and exterior architecture perspectives

Sometimes there is a sort of “ghost” light in the 3D render that comes out of nowhere. And you may also find that the lighting is too strong in the affected areas. It does not look natural, because the materials thus reflect more light than they receive from the source – the sun, the chandelier, or the spotlights. We then say that the visual is “burnt”.

The origins of this error can be different. Most often, the 3D artist decides to animate the scene and add additional lighting with Photoshop at the post-production stage or augment the existing one. Either way, it’s important to remember that all light must come from a visible source and have a corresponding brightness.

Take a look at the image above made by a worthy 3D rendering agency. You don’t find any light spots or materials that look overexposed. Reflective surfaces shine evenly and the amount of light that bounces around is perfectly natural. We could confuse this rendering with a photograph!


4. 3D rendering creative agency chooses to center image composition

architecture perspective by a 3d rendering design agency

When there is no center in the composition, the visual or architectural perspective seems empty and random. A bit like a photo taken by accident – ​​by the swipe of a finger. This means that the 3D rendering creative agency did not apply the rule of thirds.


The rule of thirds is to divide the 3D image into 9 even parts by 4 lines – 2 horizontal and 2 vertical. And focus objects should be placed at the intersection of these lines. As a result, the 3D interior rendering is full of impact and harmony.


#5. The presence of all objects in the scene is functionally and stylistically justified
3D rendering of architecture produced by a 3D rendering creation agency
A worthy 3D rendering agency will never take this issue lightly. Because even a perfect lifestyle scene can be ruined by a detail that doesn’t match its style! A mixer tap instead of a rustic kitchen tap in a Roussillon or Midi ambiance, or a jacket hanging in the bathroom instead of a more appropriate dressing gown – this can seriously compromise the look.

Details matter and the employees of a 3D rendering design agency know it. So, if the project is an architect’s house for a high-flying businessman, the wardrobe should be filled with clothes of a corresponding style. And if the house is located in Miami, you should see palm trees outside the window, and not Parisian willows or birches. This way, you allow the client to imagine themselves living in such a villa. He will thus look at the rendering more like a photograph of his future life than a simple digital image of a design project.

Now you know how to assess the quality of a visual and find the 3D rendering creation agency that will help you make a strong impression when presenting your project or merchandise. Moreover, you will be able to use these rules to judge the quality of the 3D images you will get from them.

For 3D visuals that meet all quality requirements and exceed your expectations, contact 3dmlastudio. We will ensure that the Design is represented in its best light, with all the functional and aesthetic advantages highlighted, and with dizzying photorealism.


How to make a 3d rendering

The realistic effect is obtained through a mix of elements: the 3D modeling of volumes, the mapping of the surfaces, the adjustment of the light, particular shots, the insertion of the so-called cut-outs, clippings of people or animals, the simulation of vegetation. .

Renderings are widely used in architectural design to show, for example, how a new building that is being designed, or that is being renovated, will appear externally, how it will fit into the context. It is also possible to render how the interior will be transformed: from simple views to real video walks in the redesigned spaces.

The creation of renderings helps designers – surveyors, architects and engineers – to be in control of their projects and to show a preview of their projects to customers.


What is rendering in architecture and what are the advantages of using it

Once an architectural project has been created and a 3D model has been sketched, the render allows you to view the result in 3 dimensions.

Using the render it is possible to insert materials, textures, lights and many other elements to visualize your project and, why not, give greater prominence to the design choices.

It can also be used to detect any problems or design errors, thanks to the movement inside and the view from various angles.

Rendering in architecture is often classified into 3 categories: exterior, interior and aircraft and are typically created for presentations, design analysis or marketing campaigns.

But not only.

It is a real help for designers, who with this tool can transmit their ideas directly to clients.

Just think of the convenience of showing a project idea to your customers who, through rendering technology, will be able to see with their own eyes and understand the various steps of the project.

And above all have a clear idea of ​​what the final result will be.

Rendering Styles in Architecture

There are various styles and types of rendering in architecture, which depend and vary a lot from architect to architect.

There are those who prefer to create more stylized and essential projects, such as flat images and basic shadows, and there are those who prefer to use photorealism: a more complex technique that makes their model very similar to reality.

Some differences can also be noted in the choice of size.

Some architects prefer to create 2D models, while other professionals are better off with 3D design.

There are no wrong techniques.

Try using different styles and find one you work well with and get great results.

Useful tips for creating quality architectural renderings
It is well known that rendering in high quality architecture is not easy.

It is one of those techniques that require a lot of patience, experience and attempts to be able to obtain satisfactory levels and to give your own “touch” to the project.

There are some tips, however, that can avoid wasting unnecessary time and that can speed up the whole process.

Here are some steps to follow to create quality architectural renderings:

Step # 1: Create a draft
There are cases in which we find ourselves working for many days and with great commitment on a project which, however, once completed, turns out to be no longer in line with the initial idea.

To avoid the huge waste of time of starting the project all over again, a good technique is to create some preliminary drafts.

It helps to imagine your project and to stay in line with it.

The draft can be made either by hand or digitally.

The important thing is that you have the opportunity to quickly create a guideline that respects the project you have in mind.

Step # 2: Using perspective and “secondary actors”
Within the architectural rendering project, to make it richer and “alive”, add in addition to the main architectural subject also secondary objects or people who interact with it.

They can be placed both in the foreground and in the background, depending on the project, to give a sense of depth and completeness.

Step # 3: The choice of size
An architectural rendering project can be made in both 2D and 3D.

The choice often falls on the architect and his style, as I also wrote above.

What is known is that using 2D assets will save you much more time than the opposite.

On the other hand, the use of 3D makes the entire architectural rendering project more immersive and engaging.

It is up to you to choose the best compromise, depending on your needs and your skills.

Step # 4: Prepare a precise project
Similar to Step # 1, it is of particular importance to prepare and have a detailed blueprint on hand before starting to render architecture.

This tip is especially good for long and complex projects.

Writing notes, making sketches and drafts will save you a lot of time later.

Step # 5: Remember the lighting
For a high quality architectural rendering project, even the smallest details need to be considered.

Enlightenment is one of those that cannot be put aside.

In fact, by inserting it in the most natural way possible, you will have the opportunity to increase the level of realism of your project.

The more details it contains, the more the renderings in architecture will be photorealistic and if this is your goal, then they cannot be missed.

So, just like in real life, think and organize the lighting using primary, secondary and fill lights, to also achieve a three-dimensional effect.

Step # 6: Choose high quality components
The tools you choose to use to populate the scene of your architecture rendering project are a key element

The more complex and detailed they are, the more realistic the final result will be.

Especially if you decide to opt for a 3D architectural rendering.

Seeing furniture and objects with a rough or hard geometry only takes away the realism of your project.





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